I, Mark Van De Kerckhove, established Bull Trader in 2008 and I hope Bull Trader will fill a niche in the advertising market by providing a more affordable alternative to advertising in magazines or newspapers. So far the site is targeting Manitoba breeders; but in the near future hopes to expand nation wide.

The site allows breeders to advertise their bulls online, while Bull Trader advertises the site across Manitoba in newspapers and magazines. This creates a central place where prospective buyers can come and browse through bulls from many different breeds with ease. It also reduces the cost that breeders have to spend on advertising, without reducing the interest in their bulls.